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hello ruby storefront

Hello Ruby

we have some e x c i t i n g news to share.

these nebraska winters and unpredictable weather are weird, amiright? it's still like 90 degrees and the end of september. w t f.

we are keeping our mobile concept, but putting the #truck in park, and saying #hello to hello ruby storefront. told you it was e x c i t i n g. for the months of october, november and december, you can come see us regularly for a fall-iday pop-up in aksarben! same concept, different venue. 

open 7 days a week from october 13 - december 30 | 2283 south 67th street

grand opening weekend:

friday + saturday, october 13 + 14 {10-6}

sunday, october 15 {10-4}

holiday season hours:

monday {10-6}

tuesday + wednesday + thursday {10-7}

friday + saturday {10-6}

sunday {12-4}

meet my sisters

Hello Ruby

Meet my sisters, Sarah and Kim. One is a genius, the other's insane. Wait no that's Pinky and the Brain. 

ANYWHO. Both of my sisters are uniquely amazing and different, both in life and when it comes to their wardrobe.

Sarah would describe her style as out of the box. "I'll throw together a skirt and sweatshirt with ankle boots just for fun. I'll die over a great graphic T and I describe my style as edgy."

Kim on the other hand, leans towards as trendy as possible. "I like to feel confident with what I'm wearing and always want to be sporting the latest and greatest. I'm always splurging on jeans, heels and a high end bag. I love to mix and match versatile pieces to make my fashion choices stand out." Kim looks to Blake Lively and the 'other' KIM K. {Kim Kardashian} PS If you didn't know that Kim K is Kim Kardashian, then BYE. I joke. 

My sisters and I did a photo-shoot downtown to share new items that hello ruby got in for fall. A lot of the basic blouses and tops with a bit of flare {or ruffle} that will make you stand out. The shoot consisted of us yelling and screaming at each other as well as saying nice things sometimes and telling each other we love them. That's the basics when it comes to sisterhood, isn't it?

Have any questions for them? ASK!

Sarah is wearing our gull grey blouse here and Kim is wearing our floral print blouse here.



awaiting new arrivals // free shipping

Hello Ruby

july 11 // I ordered cute shit and I am still waiting for it! You can relate, right?

ohmigosh I can't wait to show you new items we are going to be receiving this week for our next event and online, too! We had to cancel our event tonight unfortunately due to the high temps and humidity {it was the patio pup crawl}. I was excited to pet all the dogs DANGIT!

Anywho, I wanted to give you a sneak peek at our lovely items that are in the mail rn. THEY REALLY ARE I SWEAR. It's not like that time your friend had a b-day and you forgot.

I have been wanting overalls for like a whole year now. Off and on I've thought about my ideal pair AND BYE GEORGE I think I found them. BLUSH + COURDS+ SKORT. Stop it, I know I am drooling as I write this. You'll have to wait to see this pair because they sold out so fast on the manufacturer's website that they took them down. BUT, we are confirmed for a pack so major goals.

Also, pink and distressed is something I can't say no to. AND icing on this cake > the top says 'brat' - I don't think I am a brat, but I **have been known to be** materialistic. So I said it. So what. I love clothes and shoes and everything to do with clothes and shoes. You likey?

Our next event is at Midtown Crossing for Jazz on the Green! The fashion truck will be there with all sorts of goodies xx new tops, rompers, dresses, all that jazz! See what I did there? 

PS: we are headed on VACAY this week. I feel bad about it, so wanted to leave you with a FREE SHIPPING code 'VACAY' so it's on us! K BYE

go play | our fav. saying explained

Hello Ruby

HAYY! I have been wanting to blog on my website for some time and this just seems to be a good reason! Today // June 28.

Today is the day that my mom passed away 17 years ago. It's a very personal thing, but something I want to share with you, because there's so much meaning to hello ruby and the start of this fashion truck + experience. Still to this day, her legacy continues to impact me in everything I do.

So let me back up and tell you about my mom. She was funny, inspirational and a survivor. She always let us play before getting our chores done. She gave to others. She shared her story of breast cancer with many. She was a volunteer, and fought for what she believed in {including heading to DC to fight for pre-existing conditions to be covered on insurance}. She was an artist and author {with the help of my amazing dad who finished her book when she passed}.

So last year, my family and I were on vacation. The reason we were on that vacation, was because a local clinic wanted to purchase artwork of Omaha area landmarks. My husband worked there and asked if they had heard of Sue Kocsis' Artwork. In fact her name had already come up and my husband connected the clinic with my mom's artwork that my family had. This resulted in a sale and with that, my family decided to take a trip all together to celebrate life and our mom's legacy to Lake Okoboji.

So off we went. Okoboji for a little family vacay. We did all the touristy things and of course, we shopped. We stumbled upon an RV that was rebuilt like a boutique, GENIUS. 

This is where Omaha's first fashion truck, hello ruby, was born. Because my mom's artwork and legacy led us to Okoboji and led me to find what I wanted to do with my life!

GO PLAY. My mom always used to say "You only have one life, go out and play." My family and I take this serious. :) Because life is short, and you never know what it'll bring you. So today, I encourage you to go play, gorgeous. Because today is that day you should! Go Play is printed on the truck {2x} and all over my social media. It's mostly in my heart, though!

To check out more of my mom's legacy, take a look below. Do you think we look alike?!

"The long uphill climb... the tremendous view from the top." - Sue Kocsis


College World Series

Breast Cancer Reconstruction

About Her Book