about us

 

📍establised in 2016 in omaha, ne // now based in vermillion, sd, hello ruby is a fashion experience that is unique; shopping for the most stylish & affordable clothing & accessories... on wheels.

our shop is always on the go and our adventures have consisted of fashion truck pop-ups in the spring, summer and fall, storefront pop-ups in the winter all across the siouxland area. we also have a store front... read more.

Our motto: G O P L A Y + B E Y O U

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getting back into the swing of things after a LOOONNGGGGG winter

anybody else feel like winter has lasted forever this year?? because same.  we are so ready to be back seeing all your cutie faces at pop ups (especially in the truck)!! this week alone we have 4 pop ups, just...

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expensive jewelry, affordable price

hiiii girlies, want to look expensive, but not spend an arm and a leg? we have waterproof jewelry that won't tarnish... what is better than that? SPECIFICALLY we have the Cartier "love" ring look alike, but instead of a few...

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full swing of truck season

we are in full blown truck season!! we have been busy doing pop ups after pop up events all around South Dakota, Nebraska, and Iowa. I am located in Vermillion, SD so I am driving the truck all around the...

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